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: The Ten Faces of Innovation (Unabridged)In association with Amazon.com List Price: $24.95 Amazon.com's Price: $18.87 You Save: $6.08 (24%)Prices subject to change. Availability: Usually ships in 24 hours
Label: audible.com Manufacturer: audible.com Publisher: audible.com Studio: audible.com Related Items:
Editorial Review: Product Description: The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. Average Rating:
 Rating:  - Any Business Can InnovateInnovation is one of the buzz words that has appeared in the business community a lot in the past many years. Every company wants to be an innovator, but many people mistakenly believe that innovation is the art of creating better products (think iPod, for example). But there are many more ways to innovate. In this book Kelly describes the ten ways businesses and individuals improve our lives through innovation, from designing better products to improving customers' waiting time for a particular ... Read More Rating: - Good book for already initiatedThis Book is good for people who already have initiated his knowledge on Innovation. Not an ideal book for initiaters. Rating: - Good Lessons, Good ReadingHaving successfully written a good book - The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm- how do you cover essentially the same subject again just four years later? Tom Kelley manages to do it by taking a different approach in The Ten Faces of Innovation. The author and his colleagues in IDEO suggest that there are ten personality types that can help create innovation. They don't all have to work together to create an innovative culture, but Kelley ... Read More Rating:  - I couldn't put it downI'm a big believer in collaboration. No one is an island and should stand or think alone. Tom Kelley explains in simple terms the personas necessary to operate in an IDEO way. I believe the IDEO way is very similar to my background working in the film business. When working on films, you show up on the set and each department, without much communication, goes to work weaving in and out of other departments for the benefit of the end product. When you work with good people it becomes an ... Read More Rating: - Best read without memory or desireWilfred Bion, one of the great psychoanalysts of the last fifty years said that the purest form of listening is to listen without memory or desire. By that he meant that when when you listen with memory you're trying to plug someone into an old agenda; when you listen with desire you're trying to plug them into a new agenda. But in neither case are you listening to their agenda. For some reason that I am not sure of I found myself reading Tom Kelley's wonderful book without memory or desire, ... Read More Browse for similar items by category: 
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