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Books : Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They KnowIn association with Amazon.comby: Jeffrey Gitomer  List Price: $30.00 Amazon.com's Price: $19.80 You Save: $10.20 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658.812 EAN: 9781885167309 ISBN: 188516730X Label: Bard Press Manufacturer: Bard Press Number Of Items: 1 Number Of Pages: 288 Publication Date: August 25, 1998 Publisher: Bard Press Studio: Bard Press Sales Rank: 4977 Related Items:
Editorial Review: Product Description: Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers. Amazon.com Review: To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service." Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--and they will proactively refer people to buy from you." Regularly employing oversized type in screaming bold fonts to grab the reader's attention, Gitomer breathlessly recounts his start-to-finish approach to becoming "memorable" to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer! --Howard Rothman Average Rating:
 Rating:  - Easy read and to the pointThe author has a good understanding of what customers want, what customers demand. It's an easy read with solutions to day to day challenges. Rating: - Are your customers satisfied, or loyal?The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many differences between a satisfied and a loyal customer. There are many others. Loyal customers cost less, because they are worth more! Sales guru Jeffrey Gitomer's book, CUSTOMER SATISFACTION IS WORTHLESS: CUSTOMER LOYALTY ... Read More Rating: - Customer Satisfaction is Worthless Customer Loyalty is PricelessI would highly recommend this book if you are looking to change your organization from Customer Satifaction to Customer Loyalty. This book is easy to read and helps you understand what Customer Loyalty really is. I would suggest it for any one wanting to better understand how to keep customers. I feel it is a must read for anyone that interacts with the public. Rating: - the best servicethe book is a roadmap to better understand the importance of the customer loyalty and how get it. It is simple and useful for real life. it is a must for service organizations Rating: - Fantastic mini-course on developing service related loyaltyJeff has done it again! He has a habit of writing books that go beyound common sense and deal with content applicable to all types of businesses. This book is of course no exception and should be considered a must read for managers and salesmen and all types of professionals who value having an extraordinary relationship with their customers, clients, guests and patients. (an extraordinary relationship usually translates into an extraordinary income!!!!) Browse for similar items by category:
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