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Books : The Back of the Napkin: Solving Problems and Selling Ideas with PicturesIn association with Amazon.comby: Dan Roam  List Price: $24.95 Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.403 EAN: 9781591841999 ISBN: 1591841992 Label: Portfolio Hardcover Manufacturer: Portfolio Hardcover Number Of Items: 1 Number Of Pages: 288 Publication Date: March 13, 2008 Publisher: Portfolio Hardcover Studio: Portfolio Hardcover Sales Rank: 241 Related Items:
Editorial Review: Product Description: A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way. Average Rating:
 Rating:  - Drawing is betterThe premise of the book is that any problem, idea, or presentation can be solved using pictures - hand drawn pictures. Roam argues that everyone is visual, even those who say they aren't. He gives a few frameworks to work from as you prepare to draw out maps, charts, and pictures to present your ideas. I found them very helpful and refreshing. Roam also uses pictures significantly throughout the book which are also helpful. In addition to Dan Roam saying that hand drawn pictures are ... Read More Rating:  - All sizzle, no steakDan Roam's "Back of the Napkin" is an important first step in teaching business people how to compose problems visually. However, it's definitely a rookie effort, heavy on sizzle but light on steak. Roam spends nearly half the book explaining how our minds process information. Okay, fine. Kind of like a book on how to build a house explaining what is a hammer, a saw, a drill. Then Roam proposes some different ways to draw the different ways the brain processes information. Kind of like ... Read More Rating:  - A Good Introduction For Data VisualizationTypically I don't buy many books-- we have a good local library, so I buy only those that are 1) very interesting and 2) worth referring to later. This book is both. It is marketed as a book that shows how to develop business presentations by drawing the charts in front of the audience rather than relying on pre-made PowerPoint slides. Anyone, however, who needs to learn how to display data to convince others (data visualization) will find this book useful. The good: it is an easy and fast ... Read More Rating: - SIMPLE DRAWINGS MAKE SENSE This insightful book says that any problem can be solved using a simple drawing. The author warns against saying you cannot draw, because he says anyone can draw the simple stick figure drawings he suggests. Roam reminds us that visual information is much more interesting than verbal information. He explains that simple drawings are the most effective way to solve problems, sell ideas, or communicate information. He believes drawings help people crystallize ideas and think more creatively. The author emphasizes ... Read More Rating: - A Solid Introduction to Illustrating Problems and SolutionsIf you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one. I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. ... Read More Browse for similar items by category:
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