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Books : Wikinomics: How Mass Collaboration Changes Everything

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by: Don Tapscott, Anthony D. Williams

 : Wikinomics: How Mass Collaboration Changes Everything

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Binding: Hardcover
Dewey Decimal Number: 658
EAN: 9781591841937
ISBN: 1591841933
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 368
Publication Date: April 17, 2008
Publisher: Portfolio Hardcover
Studio: Portfolio Hardcover
Sales Rank: 1327




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Product Description:
An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - Wicked Wikinomics
This has to be the most straight forward explanation about social media to date. It is clear, and makes causal links throughout! Great



Rating: 5 out of 5 stars - Wow, What an eye opener!
Wikinomics is a terrific book to open our eyes to what is happening in the workplace. As a middle school guidance counselor, I can see that we need to be teaching the student more about technology and how the work place is using it for collaboration. Thanks.



Rating: 3 out of 5 stars - Useful but boring; perfect candidate for a Cliff's Notes version
The essential messages imparted by the author of this book, all of which are important to understanding Web 2.0 concepts, could have been compressed by 50% or more, in my opinion, and made more readable. Nonetheless, with considerable effort to stay awake, I managed to slog my way through to the end.



Rating: 4 out of 5 stars - Interesting, informative- but does not answer all the real questions
This book takes a look at the business and technology aspects of the mass-sharing open- source world whose principal Logo is 'Wikipedia'. It argues that the way of the future is in a new non- heirarchical business model in which the creative resources of mass publics work to solve problems together. My question is how people are rewarded for their efforts, and what economic benefit will accrue to the individuals who participate in this?
Hundreds of thousands anonymously contribute to creating ... Read More



Rating: 2 out of 5 stars - Great topic, lousy book
Wikinomics is a painful read. The only reason that I finished it is that I was on vacation in a foreign location where it was hard to find an English bookstore with anything beyond Danielle Steele. I think that I could have learned as much about the topic from reading Ms. Steele. At least she can spell :)

Now that I have vented, here's what I didn't like:
- Too much meaningless jargon
- Arguments that rely on points that are not remotely proven
- Usually no consideration ... Read More

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