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Books : Click: What Millions of People Are Doing Online and Why it MattersIn association with Amazon.comby: Bill Tancer  List Price: $25.95 Amazon.com's Price: $17.13 You Save: $8.82 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 006.312 EAN: 9781401323042 ISBN: 1401323049 Label: Hyperion Manufacturer: Hyperion Number Of Items: 1 Number Of Pages: 240 Publication Date: September 02, 2008 Publisher: Hyperion Release Date: September 02, 2008 Studio: Hyperion Sales Rank: 10037 Related Items:
Editorial Review: Product Description: What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click. Average Rating:
 Rating: - Interesting look at online behavior"Click" follows in the tradition of Malcolm Gladwell and the "Freakonomics" duo, by analyzing modern-day trends and extracting meaning behind society's behavior through the use of data and statistics. There a number of different topics discussed including politics, entertainment, and consumer behavior. What makes "Click" unique is that all of Tancer's findings are based upon search engine data and all his conclusions are drawn from drawn from how Americans spend their time on the internet. ... Read More Rating:  - Generation Y Participation RedefinedThe discussion of Web 2.0 and its participants is quite interesting. It seems that Web 2.0 participation can be defined by a 1/9/90 split. One percent of people put information on Web 2.0. Nine percent either edit or comment on that information (actually can be anywhere from 3 to 9 percent based on how easy it is to participate). Ninety percent are called "lurkers". They don't add anything, but only use the information. What is really interesting is the age group of the folks interacting. ... Read More Rating: - Relavant and InterestingThis is a nice read, it's not super thick and I enjoyed how it caused me to think in a more anylitical manner about my own websites, as well as my own click/search behavior. It's important to understand your customers if you have an online business and any books like this one just help you gain more focus, learn more tricks and think more critically. I also enjoy the blog posts on the detail page for this book on Amazon. There was recently an article on [...] talking about how google can ... Read More Rating: - Light reading for those unfamiliar with popularity of the WWWThis book makes for light reading and I believe probably more useful for those who are not as familiar with the widespread popularity and power of the world wide web. In some way, it is possible to be used as the basis for understanding the world wide web, but not specific enough to offer industry expertise in any one application of the web. I imagine a student writing an essay on the world wide web could find this useful, but perhaps if this book were written five years ago, it could be more interesting. Rating: - great stuff, but not for everyoneThis is a great book. First, however, a few words about what it is - and what it's not. It's not a primer on how to get more customers to the website for your your small business. It's not a technical tome on search optimization. It's not the be-all and end-all on the psychology of online behavior. What it is is something in the same vein as Blink, or Nudge, or Freakonomics. In other words, the author looks at some data and, in a lighthearted way, makes some interesting connections that tell ... Read More Browse for similar items by category:
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