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Books : The Long Tail: Why the Future of Business is Selling Less of MoreIn association with Amazon.comby: Chris Anderson  List Price: $24.95 Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.802 EAN: 9781401302375 ISBN: 1401302378 Label: Hyperion Manufacturer: Hyperion Number Of Items: 1 Number Of Pages: 256 Publication Date: July 11, 2006 Publisher: Hyperion Release Date: July 11, 2006 Studio: Hyperion Sales Rank: 7590 Related Items:
Editorial Review: Product Description: "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches. Average Rating:
 Rating: - The Long Tail - Economics of AbundanceThe digital age has thrown a curve ball at traditional economic theory. Disrupting the institutionalized notion that economics is about choice under scarcity, the Internet has introduced economists to a world of abundance. Chris Anderson's book The Long Tail examines the non-traditional markets that emerge when people are faced with abundance and infinite selection. This model allows the public to deviate from the accepted norm of being fed "hits" that are corporately designed for mass ... Read More Rating:  - Like "The Tipping Point" -- A Gimmicky ConceptA writer who I follow avidly is the New Yorker's Malcolm Gladwell, who for a decade now has successfully analyzed and explained the bleeding obvious. But he does so in a fluid and entertaining manner, which is what mostly accounts for his success. A few years ago Mr. Gladwell wrote a book called "The Tipping Point," which went on to become a publishing phenomenon. In it he explained how certain products become phenomena. First, someone creates the product or comes up with the idea. Second, ... Read More Rating:  - Scintilating, brilliant. The new age explained Anderson's TV appearance on Charlie Rose induced me to read his Wired column which interested me in his book; all part of the long tail of information and connectivity in this new Internet age. Mixing an equal blend of statistics, charts and commentary, Anderson uses Amazon, eBay, Craigslist, Netflix and other new age entities in describing the revolution in the buyers' entertainment options and our thirst for choice. The ancien regime of filtering news, opinion, entertainment, consumer buying choices is ... Read More Rating: - The Long Tail by Chris AndersonThis is a very informative book and helps one to understand the logic behind online retailers. I learned about the "long tail" topic during my graduate studies and had the opportunity to read Chris Anderson's book on the entire topic. I decided to take this opportunity to explore the topic in greater detail and found the book to be very insightful and intuitive. The book explains all the things scholars are inclined to believe and helps us to put everything else into perspective. Mr. Anderson gives insight ... Read More Rating: - The Long Book from a Short ArticlePROS: Well written, fluid prose, clear headers guide the reader, useful observations on how the Internet has changed many industries, excellent for the business reader and entrepreneur. CONS: Although the author generally writes in a concise writing style (which is nice), the book could be even shorter. Indeed, it grew out of a Wired article. CONCLUSION: The reason I didn't give it 5 stars is that I wasn't left amazed and blown away. It's a nice book. Well written and researched. Get it ... Read More Browse for similar items by category:
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