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Books : Cradle to Cradle: Remaking the Way We Make ThingsIn association with Amazon.com List Price: $19.99 Amazon.com's Price: $14.99 You Save: $5.00 (25%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: Audio CDDewey Decimal Number: 745.2 EAN: 9781400157617 Format: Audiobook, CD, MP3 Audio, Unabridged ISBN: 1400157617 Label: Tantor Media Manufacturer: Tantor Media Number Of Items: 1 Publication Date: August 01, 2008 Publisher: Tantor Media Studio: Tantor Media Sales Rank: 599158 Related Items:
Editorial Review: Product Description: William McDonough and Michael Braungart present a manifesto for a radically different philosophy and practice of manufacture and environmentalism. Amazon.com Review: Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton Average Rating:
 Rating:  - Visionaries!McDonough & Baumgarten have re-envisioned how companies might redesign their manufacturing processes to actually leave the environment better than they found it. And create better products in the end, products that people will want to buy because they are well-designed. What I love about this book is that their vision is mostly a PRIVATE sector solution. They believe that business is the solution, not the problem. They say entrepreneurs are the ones best suited to develop creative ... Read More Rating: - excellent, even oustanding Great book, in perfect condition and as I saw on screen that s how i received at home. Rating:  - Seeing ourselves as all being part of the great cradle to cradle cycle is an important step forward.For those to are ecologically minded, a key part of creating any new product is to produce a life cycle assessment (LCA), which is also known as a cradle-to-grave analysis, working from manufacture (`cradle') to use and disposal (`grave'). The LCA investigates all of the environmental impacts of that product and attempts to minimise that damage. One of the key premises of McDonough & Brangart's book, is that minimising damage just isn't good enough. Instead, the authors propose that we change our ... Read More Rating: - PERFECT!This book was in perfect condition when I received it and the really cool thing about it is that its WATERPROOF which means you can read it pretty much anywhere-in the shower, underwater, at the beach or even in a fish tank! The book gives you scary insight on how we are destroying our earth and killing ourselves slowly and simultaneously!!! Rating:  - Dangerously encouraging consumer complacencyApparently corporations are all going green. Even Ford will become perfectly sustainable. Now they abuse their employees & produce thousands of fossil-fuel-burning cars out of a "green" facility built with materials extracted from where, a green, sustainable mining operation? This book has some good points & quotes, but in the end it's another propaganda piece for greenwashing corporations. Browse for similar items by category:
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