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Books : Made to Stick: Why Some Ideas Survive and Others DieIn association with Amazon.com List Price: $25.00 Amazon.com's Price: $16.50 You Save: $8.50 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 302.13 EAN: 9781400064281 ISBN: 1400064287 Label: Random House Manufacturer: Random House Number Of Items: 1 Number Of Pages: 336 Publication Date: January 02, 2007 Publisher: Random House Release Date: January 02, 2007 Studio: Random House Sales Rank: 523 Related Items:
Editorial Review: Product Description: Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick. Average Rating:
 Rating:  - Good ideas but why a whole thick book?How do you communicate so that the message is remembered? The authors have many good ideas. The question is broad so anyone can take something away from the book. You don't have to be a marketer or Powerpoint presenter to get value of the ideas. (You can get the whole content of the book by reading some of the longer reviews on amazon!) This could have been a very nice book if they wrote 80 pages (like the 1 minute series). Now it is just repetitive and bloated. The ideas are good, but ... Read More Rating:  - Fun book, pretty cool1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories Get the idea? Good stuff. Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition] Rating:  - Create the perfect sticky sales pitch to capture an employer's imagination!In a world where we are bombarded by messages every second, having the know-how to create a message that stands out above the rest is a serious asset. `Made to Stick' is a book by Chip and Dan Heath, brothers who researched psychosocial studies on the memory, emotion and motivation. The Heath brothers found that six basic qualities enable an idea to stick in our minds; these are: simplicity, unexpectedness, concreteness, credibility, emotions and stories. Once you have mastered ... Read More Rating:  - good for average reader under 18Extremely boring book. Long long examples. Whole book is a simple idea that everybody knows. This book can be summarized in 10 pages. Rating: - A must-read for marketersThis book is a must-read for marketing and/or advertising professionals. I'm new to my position as a marketing coordinator, and this book is actually on my required reading list for work. I'm so glad it is because I have some new insights into making an actual idea "stick." I won't go into the details of the books SUCCESs checklist, but it is a handy guide to keep in mind when you're promoting a new product or idea for your company. Some of my favorite parts of the book were the discussions ... Read More Browse for similar items by category:
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