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Books : How to Design a "Wow!" Trade Show Booth Without Spending a FortuneIn association with Amazon.com EAN: 9780965541237 ISBN: 0965541231 Label: Hikelly Productions Manufacturer: Hikelly Productions Number Of Pages: 96 Publication Date: February 01, 2002 Publisher: Hikelly Productions Studio: Hikelly Productions Sales Rank: 826113 Related Items:
Editorial Review: Product Description: When you exhibit at a trade show, you’re in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter. Get a head start by designing a "Wow!’ booth, using the tips in this powerful book. This book starts by explaining the "why" of booth design, and how to avoid the traps that many exhibitors fall into. The authors explain why you have just one chance to get the prospect in your booth. They also tell you how use your booth to send the right message, one that will make the attendee want to stop. The book takes you through the "how" of booth design - from planning and budgeting, to choosing a designer, to making the maximum impact by creating a "visual speedbump." Whether or not you have a big budget, you can use the information in this book to design a booth that will stand out from the crowd. Average Rating:
 Rating:  - Wow! A basic book for absolute beginners...The cover image is poor and a reflection of the mediocre contents. The title is a misnomer, as the author advises the reader to hire a designer. This is a very basic general overview of trade shows. Also, it is almost entirely focused on trade shows related to selling products. Rating:  - Told me absolutely nothingThe gist of the book is: 1)don't be like everyone else and 2)find a company to design your booth for you. There. Now you don't have to waste hard earned money on this one. If you use a trade show booth company to design for you, then you WILL spend a fortune. I am a designer and was expecting tips and tricks such as suggestions for lighting that are cheap (Exhibitors at the Buyers Market of American Craft liked track lighting at the Home Depot). Perhaps tips on building tables and other displays ... Read More Rating: - Does not tell you how to avoid spending a fortuneBefore spending money on this book, if you have not seen it in a brick and mortar store, you should know that it is essentially an article typeset with a large enough font to be book length. This would not be a problem if it were full of useful information. In fact, about 1/4 of the book is excerpted from the author's other book Over 66 Tips and Tricks to Supercharge Your Tradeshow Promotions. That title is a better buy. It is also basically an article stretched out to book length, but it does ... Read More Browse for similar items by category:
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