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Books : Mid-Course Correction: Toward a Sustainable Enterprise: The Interface ModelIn association with Amazon.comby: Ray Anderson  List Price: $19.95 Amazon.com's Price: $13.57 You Save: $6.38 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658 EAN: 9780964595354 ISBN: 0964595354 Label: Peregrinzilla Press Manufacturer: Peregrinzilla Press Number Of Items: 1 Number Of Pages: 204 Publication Date: 1999-02 Publisher: Peregrinzilla Press Studio: Peregrinzilla Press Sales Rank: 72142 Related Items:
Editorial Review: Product Description: In 1991, Chelsea Green published Beyond the Limits, the revision and updating of The Limits of Growth by Dennis and Donella Meadows, and Jorgen Randers. Their book helped greatly to popularize the phrase "sustainable living." Over time at Chelsea Green, our publishing program has sought new and delightful ways to apply the principles of sustainable living. This effort has seen new books published on subjects as diverse as flower farming and building houses from straw bales. For the most part, however, sustainable living is not a valued concept in the business community, where "growth" is narrowly defined as synonymous with money, and is considered by many to be the sole indicator of success. This is the world in which Ray Anderson was reared. After graduating as an industrial engineer from Georgia Tech, where he also played on the football team, he followed a traditional and successful business path, until in 1973 he was bitten by the entrepreneurial bug and founded Interface, Inc., a carpet manufacturing company. Over the next two decades, Interface grew and prospered, a success by most traditional business indicators of growth-revenues, profits, products, and territories. Ray Anderson, however, found himself growing increasingly uneasy, a discomfort that became focused when he read Paul Hawken's book The Ecology of Commerce. It became instantly clear to him that the processes of nature must be incorporated into every aspect of his life, including his company. Mid-Course Correction is the personal story of Ray Anderson's realization that businesses need to embrace principles of sustainability, and of his efforts, often frustrating, to apply these principles within a billion dollar corporation that is still measured by the standard scorecards of the business world. While the path has proved to have many curves, Interface is demonstrating that the principles of sustainability and financial success can co-exist within a business, and can lead to a new prosperity that includes human dividends as well. Average Rating:
 Rating:  - A visionary and transformational companyThis is the personal and eco-spiritual journey of Ray Anderson - the CEO of Interface, Inc., the world's largest producer of floor coverings. The book chronicals Ray Anderson's mid-life "change of heart" concerning the negative impact his business was having on the eco-systems of earth. Moved by this new awareness, Anderson sets off on an intensive study of the topic (much of which he writes about here) and sets the audacious goal of transforming his company into the first truly sustainable enterprise ... Read More Rating: - Mid-Course Correction: Towards a Sustainable Enterprise: The Interfase ModelLet us stop talking about the environment and the need to protect it and start DOING SOMETHING, ANYTHING to achieve a better path towards a more SUSTAINABLE SOCIETY AND WAY OF LIFE! THE TIME IS NOW! I do hope its not too late. Anselmo De Portu, Environmental Planner Rating: - InspiringI would highly recommend this book for those of you who are convinced big business will eventually destroy our earth. I was impressed that a non-scientist/engineer would even attempt to write a book like this. His excitement about the potential for saving the environment came through in his text. He laid out the goals his company had set for achieving a state beyond zero waste, returning to the earth as much as was taken from it. I believe it takes a visionary to apply such abstract ideas and ... Read More Rating: - Better Ecology Focus Brings More Profits and a Better WorldThis book deserves more than five stars. Mr. Anderson has taken an important step forward in leading Interface Corporation towards becoming ecologically neutral. By that phrase, ecologically neutral, I mean taking nothing from and adding nothing to the environment. This concept has become a popular one in Europe beginning in Sweden, in the form of The Natural Step, but has been much more slowly adopted in the United States. Those who are interested in understanding the processes by which a ... Read More Rating: - Powerful Transformation by Changing MindsRay Anderson is the CEO of Interface Corporation, a manufacturer of carpet tiles for businesses and hotel chains. After reading Paul Hawken's The Ecology of Commerce and Daniel Quinn's Ishmael, Anderson revolutionized his beliefs and how his company does business. He is now striving for 100-percent sustainability by having zero waste, reusing materials, not using non-renewable resources, such as petroleum, and by leasing his carpet rather than selling it. Why this is important: 1) The obvious reasons such ... Read More Browse for similar items by category:
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