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Books : Everything Is Miscellaneous: The Power of the New Digital Disorder

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by: David Weinberger

 : Everything Is Miscellaneous: The Power of the New Digital Disorder

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Binding: Paperback
Dewey Decimal Number: 300
EAN: 9780805088113
ISBN: 0805088113
Label: Holt Paperbacks
Manufacturer: Holt Paperbacks
Number Of Items: 1
Number Of Pages: 288
Publication Date: April 29, 2008
Publisher: Holt Paperbacks
Release Date: April 29, 2008
Studio: Holt Paperbacks
Sales Rank: 12593




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“Perfectly placed to tell us what’s really new about [the] second-generation Web.”—Los Angeles Times



Business visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world—in which everything has a place—are upended. In the digital world, everything has its places, with transformative effects:



• Information is now a social asset and should be made public, for anyone to link, organize, and make more valuable.



• There’s no such thing as “too much” information. More information gives people the hooks to find what they need.



• Messiness is a digital virtue, leading to new ideas, efficiency, and social knowledge.



• Authorities are less important than buddies. Rather than relying on businesses or reviews for product information, customers trust people like themselves.



With the shift to digital music standing as the model for the future in virtually every industry, Everything Is Miscellaneous shows how anyone can reap rewards from the rise of digital knowledge.



Amazon.com:
Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.

In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children’s teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.

From A to Z, Everything Is Miscellaneous will completely reshape the way you think--and what you know--about the world.



The Flocking of Information: An Amazon.com Exclusive Essay by David Weinberger
As businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash--adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like "flocking behavior," joining with other information that adds value to it, creating swarms that help customers and, ultimately, the businesses from which the information initially escaped.

For example, Wize.com is a customer review site founded in 2005 by entrepreneur Doug Baker. The site provides reviews for everything from computers and MP3 players to coffee makers and baby strollers. But why do we need another place for reviews? If you’re using the Web to research what digital camera to buy for your father-in-law, you probably feel there are far too many sites out there already. By the time you have scrolled through one store’s customer reviews for each candidate camera and then cross-referenced the positive and the negative with the expert reviews at each of your bookmarked consumer magazines, you have to start the process again just to remember what people said. Wize in fact aims at exactly that problem. It pulls together reviews from many outside sources and aggregates them into three piles: user reviews, expert reviews (with links to the online publications), and the general "buzz." (For shoppers looking for a quick read on a product, Wize assigns an overall ranking.) When Wize reports that 97 percent of users love the Nikon D200 camera, it includes links to the online stores where the user reviews are posted, so customers are driven back to the businesses to spend their money.

Zillow.com does something similar for real estate. The people behind Expedia.com, Rich Barton and Lloyd Frink, were looking for a new business idea--and were in the market for new homes. After hunting for information, they found that most of it was locked into the multiple listings sites of the National Association of Realtors. Now Zillow takes those listings and mashes them up with additional information that can help a potential purchaser find exactly what she wants. The most dramatic mashup right now is the "heat map" that uses swaths of color to let you tell at a glance what are the most expensive and most affordable areas. At some point, though, Zillow or one of its emerging competitors will mash up listing information with school ratings, crime maps, and aircraft flight patterns.

Wize and Zillow make money by selling advertising, but their value is in the way their sites aggregate the miscellaneous--letting lots of independent sources flock together, all in one place.

We’re seeing the same trend in industry after industry, including music, travel, and the news media. Information gets released into the wild (sometimes against a company’s will), where it joins up with other information, and the act of aggregating adds value. Companies lose some control, but they gain market presence and smarter customers. The companies that are succeeding in the new digital skies are the ones that allow their customers to add their own information and the aggregators to mix it up, because whether or not information wants to be free, it sure wants to flock.











Customer Reviews
Average Rating:  out of 5 stars

Rating: 1 out of 5 stars - Everything is Miscellaneous, but . . .
. . . unlike the Internet, our time is not infinite. So, while the Internet has allowed for total randomness, for the sake of each individual's time, there needs to be some order. And, while it's nice to think that tags and other technologies will do this, so far, they have created their own disorder and randomness.

So, what has actually happened is a site like Wikipedia has become our defacto "rule of order". Just do a search on any topic. Most likely, the Wikipedia entry will be in ...
Read More



Rating: 5 out of 5 stars - Valuable Overview
I totally disagree with the reviewers that pontificate against this book. It is not a techno-geek book, or a philosophy book, it is simply a common sense overview that I personally consider to be educated, helpful to the point of essential. At $16, with the Amazon discount, this book is a bargain.

I started with the index, and immediately discovered Meta-Data had 18 lines.

The book opens with examples from Staples ("hacking the physical") to Apple iTunes (end of bundling) ... Read More



Rating: 4 out of 5 stars - The New Enlightenment
Order reduces options. Classical education inclines the mind to idealism.
Through the ages we have grown heavy with hierarchical matter, isolated by divisive, absolute, classified ideologies in the name of order maintained as truth by authority. Now "Everything is Miscellaneous" glories in a new vision of hope, transparency, understanding, freedom, and peace--a newly enlightened collective consciousness. Weinberger's work is fascinating and exuberant with optimism that we can emerge out of the ... Read More



Rating: 5 out of 5 stars - Every Try Creating/Organizing a Website?
It always frustrated me that I could never get a group to really achieve consensus on the best way to organize a website. Arguments about how to label pages, what to include and not include, etc. dominated discussions. You always ended up with a compromise that people outside of the room end up questioning.

Until you realize, there IS no one right way to organize a web site.

David Weinberger's book, Everything is Miscellaneous, dramatically details why I was having such a difficult ... Read More



Rating: 5 out of 5 stars - Architecting the future: meta-data
In the physical world, we have to abide by the laws of physics - atoms can only be in one place at a point in time. Hence, store layouts, filing structures, or even the mess on your desk comes to down optimization, context, and often, personal bias. However, in the digital world, as David Weinberger points out, we have no such limitations. If we can get rid of the idea that there is a best way to organize our digital world, we'll end up with a world of meta-data and systems that can dynamically construct faceted ... Read More



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