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Books : How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash RegisterIn association with Amazon.comby: Jeffrey J. Fox  List Price: $16.95 Amazon.com's Price: $11.53 You Save: $5.42 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 380.1 EAN: 9780786868247 ISBN: 0786868244 Label: Hyperion Manufacturer: Hyperion Number Of Items: 1 Number Of Pages: 192 Publication Date: May 21, 2003 Publisher: Hyperion Release Date: May 21, 2003 Studio: Hyperion Sales Rank: 216184 Related Items:
Editorial Review: Product Description: With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace. Average Rating:
 Rating:  - Fox does it again!I've been a Fox Fan for years and this book is another fine example why. In it, Jeff delivers his usual quality stuff. You'll find chapter after chapter of useful tips, thoughtful advice and no-nonsense rules. Jeff doesn't pull any punches and I'm glad. He's a refreshingly direct and practical voice for how to attract more customers. He shares some of his best stuff, learned from years of experience. This book is classic Fox and it's worth the read. Rating:  - Marketing, Branding, Promotion, Advertising - it's all hereThe definition of Marketing is elusive to most. This book clears up in rapid fire succession that it's purpose is to create a customer. I highly RECOMMEND READING this book if you operate on Madison or Wall. Any business enterprise has two - and only two - basic functions: marketing and innovation. Peter Drucker said that best and you will notice this theme driving the entire book. Professor Emeritus, Ted Leavitt of Harvard Business School is present as well - right from the beginning ... Read More Rating: - Great BookAnother great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas. Rating: - Great on point info to get you thinkingThe information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more. Rating: - Common sense basics for beginnersGood for newbies to marketing. There won't be much here for those with a lot of experience. Fox does provide lots of good examples about what works and what doesn't work. The book focuses on: 1) The main principles of marketing effectively to increase customer appeal and retention; 2) Dangers to avoid when you plan your advertising or marketing; 3) The importance of dollarizing everything you do in sales and service. This has to do with knowing the value of your product and ... Read More Browse for similar items by category:
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