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Books : Tuned In: Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsIn association with Amazon.com List Price: $27.95 Amazon.com's Price: $16.77 You Save: $11.18 (40%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.409 EAN: 9780470260364 ISBN: 047026036X Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 224 Publication Date: June 30, 2008 Publisher: Wiley Studio: Wiley Sales Rank: 9210 Related Items:
Editorial Review: Product Description: If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. Average Rating:
 Rating:  - The Universal RuleGreat Book!! Your own personal opinion is irrelevant no matter what situation you are in. You can accomplish more than you've ever imagined in your personal and professional life by observing and listening to others and what they want. And whether it's right or wrong, let it go. Just give them what they want and the paybacks will come. This book is another great spin on the principles of Dale Carnegie. Rating: - A Book for Every MarketerThis book is a must read for all entrepreneurs and their marketing department. If you're lucky enough to read this book before developing your business plan, you're going to benefit greatly. This book really helped our team dig at how we were developing and marketing our application and our business. The examples of the book are unique and interesting, supporting the entire premise. Perhaps the best feature of the book is that it can easily be used as a checklist for your company, ... Read More Rating: - It's all about "connections"This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying ... Read More Rating: - Excellent introduction/summary for Pragmatic Marketing PrinciplesI've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well together to create software products that resonate with customers. This book is not so much breaking new ground, but distilling years of learning into a simple introductory form for folks who might ... Read More Rating:  - 3 stars for the content, 5 stars for the examples; 3.5 stars altogether Remove the examples from the book, and you have for the most part a collection of already known high level concepts without much depth. Granted, marketing does not have to be complicated and it should not be, but creating innovative products requires more than concepts. For example, the first step in the authors' Tuned-in "process" is "Find unresolved problems". OK, good point, but I knew that and you probably did know that too! How do I do it? The authors's advice: "ask the customers"! But I knew ... Read More Browse for similar items by category:
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