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Books : The Game-Changer: How You Can Drive Revenue and Profit Growth with InnovationIn association with Amazon.com List Price: $27.50 Amazon.com's Price: $18.15 You Save: $9.35 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.4092 EAN: 9780307381736 ISBN: 0307381730 Label: Crown Business Manufacturer: Crown Business Number Of Items: 1 Number Of Pages: 352 Publication Date: April 08, 2008 Publisher: Crown Business Release Date: April 08, 2008 Studio: Crown Business Sales Rank: 1666 Related Items:
Editorial Review: Product Description: How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: • Make consumers and customers the boss, not the CEO or the management team • Innovate to grow a mature business • Develop higher growth, higher margin businesses • Create new customers and new markets • Revitalize a business model • Reach outside your own business and tap into the abundant brainpower and creativity of the world • Integrate innovation into the mainstream of your managerial decision making • Manage risk • Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve your management game. Average Rating:
 Rating:  - Innovative Innovation Ideas and ProcessIn the early years of business on the web, I was on a panel that addressed marketing in the then mostly new Digital Age. There was a senior executive from Proctor and Gamble on that panel who told the assembled marketers that P & G wasn't going to change because "we've got it all figured out." As we were packing up, one of the other panelists said, "I don't know about you guys but I'm going home and sell my P & G stock. Any company with an executive that high up who thinks they've ... Read More Rating:  - Remember who your real BOSS isIn the early 1990's P&G was the number two laundry company in the world with a 19 per cent share. Today, it has a 34 share - nearly double its next competitor. Not bad, not bad at all. This book will help you understand how this consumer behemoth was able to achieve this result and many others. I will be very surprised if THE GAMECHANGER does not become required reading in many Fortune 500 executive suites. It is not because there is anything dramatically new in it, but because it provides ... Read More Rating:  - Some Good PointsThe best way to win in the world is through innovation. However, you can't wait for a light bulb to go off in some-one's head - it has to be central to goals, strategy, structure, systems, etc. of your business. "The Game Change" is P&G's experience down this path, as well as short vignettes from other firms within Ram Charan's experience. Lafely began by establishing a goal that half of new product and technology innovations come from outside P&G (broaden its source of ideas, and break down ... Read More Rating: - Sorry not much ground breaking, just good reenforcementThe Game Changer is innovation and AG Lafley partners with Ram Charan to describe how P&G has changed the game in consumer products. Lafley is certainly has the credibility to speak as an expert on this subject and he does by discussing the basics of making the enterprise more innovative. Charan lends his considerable breadth of experience and ability to structure these points into a salient business book. Charan plays much the same role as he did with Larry Bossidy in the book Execution. This combination ... Read More Rating: - 4.5 Stars... Chief Innovative OfficerIt was exactly a year ago when ex-Procter & Gamble CEO John Pepper's book "What Really Matters" came out. In it Pepper provides an outstanding overview of what makes a company like P&G move forward. Now comes a book by the current P&G CEO and Chairman A.G. Lafley, co-authored with Ram Charan, to discuss the role of innovation in today's business world. (Disclaimer: I live in Cincinnati, but I am not a P&G employee. I do own P&G stock.) In "The Game-Changer: How You Can Drive Revenue and Profit ... Read More Browse for similar items by category:
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