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Books : Naked Consumer: How Our Private Lives Become Public CommoditiesIn association with Amazon.comby: Erik Larson  Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658.834 EAN: 9780140233032 ISBN: 0140233032 Label: Penguin (Non-Classics) Manufacturer: Penguin (Non-Classics) Number Of Items: 1 Number Of Pages: 288 Publication Date: February 01, 1994 Publisher: Penguin (Non-Classics) Studio: Penguin (Non-Classics) Sales Rank: 702050 Related Items:
Editorial Review: Product Description: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store. Average Rating:
 Rating: - Principles of data collection and data use in marketingEven though written in the early nineties, amazingly timely today (2008). Certainly technology has evolved and made data gathering exponentially easier, but the principles remain the same. I am a marketeer, so I read it not as the criticism the author intends it but as a primer of all the opportunities and implications related to data collection and aggregation. Erik Larson considers an affront to his privacy getting a sample package from P&G at his house before he is even back from the hospital ... Read More Rating: - I am ashamed to be a Marketing personI graduated with a Bachelor of Science in Marketing. Let me just say that this book is the greatest. It even made me ashamed to be a marketing person! Enough said! Rating: - Great book about the excesses of bureaucrats and marketers....who invade and abuse the privacy rights of citizens around the world. Read this well written overview and realize that we can all be victimized by the excessive zeal of those who wish to profit from or control us... Browse for similar items by category:
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