|
|
Books : The Selling of the PresidentIn association with Amazon.comby: Joe McGinniss  List Price: $16.00 Amazon.com's Price: $10.88 You Save: $5.12 (32%)Prices subject to change. Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: PaperbackDewey Decimal Number: 324.9730924 EAN: 9780140112405 ISBN: 0140112405 Label: Penguin (Non-Classics) Manufacturer: Penguin (Non-Classics) Number Of Items: 1 Number Of Pages: 272 Publication Date: August 02, 1988 Publisher: Penguin (Non-Classics) Studio: Penguin (Non-Classics) Sales Rank: 335318 Related Items:
Editorial Review: Product Description: McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts. Average Rating:
 Rating: - Concise and Revealing Author Joe McGinnis gives an inside view of the highly-controlled, thoroughly-packaged 1968 Presidential campaign of Richard Nixon. Readers see how the Nixon team made its political commercials and stage-managed campaign events in order to manipulate the public. Nixon had lost a close race eight years earlier to John F. Kennedy, in part because he'd looked haggard in his TV debate appearances. This time he and his handlers were determined that Nixon would be scrubbed and scripted while avoiding ... Read More Rating: - The true story of the 1968 presidential campaignSomewhere in the second chapter of this splendid book, Leonard Hall, national Republican chairman said; "You sell your candidates and your programs the way a business sells its products." This succinct message captures the essence of Joe McGinniss and his book, "The Selling of the President." The author explains how Richard Nixon is packaged and distributed to the American people by clever television professionals. The marriage of politicians and advertising men first took place in ... Read More Rating:  - He Makes it Perfectly ClearJoe McGinniss joined the Nixon campaign as an observer, and wrote this book of connected stories. Nixon's team had a number of advertising and TV professionals. The book lacks and index and a table of contents. The cover shows Nixon's face on a pack of cigarettes - an apt metaphor. They are heavily advertised, and bad for you in the short and long run. People know this, but they buy them anyway! Chapter 1 shows Nixon taping commercials for varied markets. "I pledge an all-out war against ... Read More Rating: - Stealing from Segretti's PlaybookFirst off, let's get one thing straight: McGinniss infiltrated the Nixon Campaign, pure and simple. Not exactly what you'd call honorable journalism. That said, "The Selling of the President" remains the definitive case study of the first sophisticated use of television in American Presidential Politics. Having worked in political public relations for three years, the characterizations and quotes ring completely true. While the public was dismayed by the widening morass in Vietnam, there's ... Read More Rating: - Marketing the PresidencyRoger Ailes started out as a whiz kid producer in his twenties who was given the responsibility of producing a highly rated, popular, syndicated network television program, "The Mike Douglas Show." From there he moved on to politics, using the same kind of marketing routines that Madison Avenue gurus employ in the cases of super market commodities. Joe McGinniss managed to sneak aboard the Nixon for President campaign without having his main purpose discovered, that of writing up what he observed. Had ... Read More Browse for similar items by category:
|
||