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Books : Do You Matter? How Great Design Will Make People Love Your CompanyIn association with Amazon.com List Price: $24.99 Amazon.com's Price: $16.49 You Save: $8.50 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 745.2 EAN: 9780137142446 ISBN: 0137142447 Label: FT Press Manufacturer: FT Press Number Of Items: 1 Number Of Pages: 256 Publication Date: August 22, 2008 Publisher: FT Press Studio: FT Press Sales Rank: 8281 Accessories:
Editorial Review: Product Description: More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture. Average Rating:
 Rating:  - Not just for Entrepreneurs, Marketing Managers, and other Corporate Executives Not just for Entrepreneurs, Marketing Managers, and other Corporate Executives, although all of them should read this book. While it was written just for these business types, all consumers should understand what is being done to motivate sales. "Do You Matter? . . ." is very interesting to read. Made me feel like a business insider. After reading this book, I'm sure I'll be a more discriminating buyer. There is a big difference between needing a product, and desiring a product ... Read More Rating: - For NewbiesWhy do you want this book? If you are new to marketing, and current thinking in product and business development, and you can't afford to hire me. Buy the book! It will give you the basics. Stimulate your thinking in different directions. This book will help in the daunting process of connection with your customer. Products involve both function and design, but we often don't think that our companies also need good design. Especially when starting out, as we are often overwhelmed. ... Read More Rating: - a fantastic guide to the most simple but most powerful approach to designi read the book in just few days. its a type of a book that captivates you, that you can't let go and that you want more of. It is about all things that i so strongly believe matter when you make a product that changes people's lives, products that provoke smiles, warm fuzzy feelings, products to remember generations after. a nice gallery of good and bad examples to learn from. Its a lot about Apple and their geniality in all they do. Apple approach to 'total design' is a motivation to so many designers, marketers, ... Read More Rating:  - badly written, trite 'insights'this book is so frustrating, because although most of the 'insights' are really hackneyed anecdotes that you've heard already, there is some interesting thinking that you want to extract. Unfortunately it is written in such a colloquial style, with such awful grammatical & spelling errors that I get the sense the output has been spewed from a concoction of dictation tapes by multiple authors who didn't spend much time in the same room. If I was the editor of this book I would have told them to distill distill distill. ... Read More Rating: - Fascinating read on the importance of design excellent in business.Do You Matter? How great design will make people love your company...is a innovative guide to more powerful marketing. This book wonderfully illuminates how great design makes people love a company. References throughout the book of actual case studies where companies used an excellent design process to design a compelling customer experience of their products and services - vividly brought each point home. Likewise, case studies of companies that didn't use a total customer experience design process and how that led to ... Read More Browse for similar items by category:
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