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Books : Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

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by: Michael L. George, James Works, Kimberly Watson-Hemphill, Clayton M. Christensen

 : Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

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Binding: Hardcover
Dewey Decimal Number: 658.575
EAN: 9780071457897
ISBN: 0071457895
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 300
Publication Date: June 24, 2005
Publisher: McGraw-Hill
Studio: McGraw-Hill
Sales Rank: 238060




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“How can I create an innovation engine that will consistently deliver substantial organic growth?”



This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.



Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.



Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

  • Why current approaches to innovation fail
  • A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
  • The secret for finding out what your customers really want (not just what they say they want)
  • Tools and methods for turning customer insights into ideas that will generate significant ROI
  • The key levers that senior leadership must engage to create innovation capability across the business


You'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Valuable Insights and Counsel in Combination with Practicality

The last time I checked, Amazon and its online partner Borders offer more than 12,000 different books on the subject of innovation. Presumably this number will continue to increase as organizations become more actively involved with strategic planning in a global marketplace which relies so heavily on both technology and innovation.

What we have in this volume is a remarkably thoughtful, indeed rigorous and insightful discussion of how to achieve superior differentiation, speed ... Read More



Rating: 3 out of 5 stars - A bit of this, a bit of that
After finishing this book I thought my time was wasted. Actually I should have guessed from the jacket cover that this would be six sigma forced into the popular (an also lucrative) topic of innovation. The book did indeed trurn out to be just that. Hence, lack of coherence. The only useful part for me was the one on Re-Use, which I thought, was brilliant. This was a very good handling of an often neglected but very important issue. But apart from that the whole book could be squeezed into a ... Read More



Rating: 5 out of 5 stars - Solid book on Innovation AND Excecution
Having worked at several Silicon Valley start-ups and with several visionaries, I can honestly say that innovation, especially the product and new market definition types, are somewhat easily arrived. However, once envisioned, most start-ups/visionaries fail miserably to execute. Visions without execution are just hallucination!

This book not only presents the what's and why's of innovation but also the how's. It details some solid guidelines for being fast and productive in an uncertain ... Read More



Rating: 4 out of 5 stars - Strategy AND Tactics
Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this ... Read More



Rating: 5 out of 5 stars - Fact-filled and Jargon-free
At last! An authoritative source of step-by-step information that allows an organization to create what the title promises -- fast innovation. The instructions are crystal-clear and demonstrated with examples of recent developments at leading businesses. The writing is colorful and lively. Altogether, an essential resource for anyone responsible for organizational growth.

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