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Books : The Ten Demandments: Rules to Live By in the Age of the Demanding CustomerIn association with Amazon.com List Price: $14.95 Amazon.com's Price: $11.21 You Save: $3.74 (25%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658 EAN: 9780071427357 ISBN: 007142735X Label: McGraw-Hill Manufacturer: McGraw-Hill Number Of Items: 1 Number Of Pages: 270 Publication Date: August 14, 2003 Publisher: McGraw-Hill Studio: McGraw-Hill Sales Rank: 221521 Related Items:
Editorial Review: Product Description: "To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage Technology Ventures The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans. Average Rating:
 Rating: - Ten DemandmentsThis was a required book for my client relationships course and I found it well-written and very applicable to anyone dealing with customers on a daily basis. Rating: - This book ROCKS!Building a technology-based service business is certainly no walk in the park but Mooney and Bergheim help make that walk a little less treacherous. Follow the ten demandments of the demanding customer and you will be rewarded by those customers. Rating: - So, you really think your company is customer friendly?Don't be so sure your company - or ever yourself - is all that consumer friendly because after taking Kelly Mooney's self-assessments at the end of each chapter, you might be depressed. While its a cliche, it is true: the rules of engagement have changed. Today's exceptional, differentiated products and services are tomorrow's expectation and demands in the age of the well-informed, technology-empowered consumer. While not a book about the internet, Kelly Mooney's book here illustrates how the ... Read More Rating: - Great Book!This is the first book I've read on the topic of customer experience and loyalty that truly inspired ME! This is a lively and engaging book with a great point of view. It's written from the customer's perspective- a very interesting and refreshing twist on an important topic. But why aren't companies doing a better job of providing the exceptional experiences the author talks about in her book? It was certainly an eye opener for me! Glad I found it when I did. Rating: - Great Book!As my company begins 2003, #1 on the radar is our customer experience. So I was delighted with The Ten Demandments and have already begun thinking about how to incorporate several of the "demandments" into our own strategy. Easy to read, fast paced and insightful! Highly recommend. Browse for similar items by category:
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