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Books : The Ultimate Guide to Sports MarketingIn association with Amazon.com List Price: $29.95 Amazon.com's Price: $19.77 You Save: $10.18 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 380 EAN: 9780071361248 ISBN: 0071361243 Label: McGraw-Hill Manufacturer: McGraw-Hill Number Of Items: 1 Number Of Pages: 315 Publication Date: March 21, 2001 Publisher: McGraw-Hill Studio: McGraw-Hill Sales Rank: 263080 Related Items:
Editorial Review: Product Description: Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals Average Rating:
 Rating: - Worth every dimeThis book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two. Browse for similar items by category:
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